Ai Search
YMYL (Your Money Your Life)
YMYL is Google's classification for topics where inaccurate information could significantly harm a user's health, finances, safety, or wellbeing. Categories include medical advice, financial guidance, legal information, and safety content. YMYL pages face the highest E-E-A-T scrutiny.
Why YMYL (Your Money Your Life) Matters for SEO
YMYL pages are evaluated more harshly by Google's quality systems — the E-E-A-T bar is higher. A financial services, healthcare, or legal business with weak E-E-A-T signals will struggle to rank regardless of technical SEO. AI systems are also more cautious with YMYL queries, preferring highly authoritative sources.
How YMYL (Your Money Your Life) Works
YMYL requires clear author attribution with real credentials. Cited sources from established authorities like medical bodies and regulatory institutions. Regular content reviews and date stamps since outdated YMYL content is actively demoted. Privacy and editorial policies that establish organisational credibility.
Common Mistakes
- Publishing YMYL content without proper author credentials and attribution
- Not citing authoritative sources in health, finance, or legal content
- Outdated YMYL content that hasn't been reviewed or date-stamped
Want to go deeper?
Read the full guide: E-E-A-T for AI Search →