I help businesses get found in Google and AI search.
Lawrence Hitches. AI SEO consultant in Melbourne. General Manager of StudioHawk - Australia's largest dedicated SEO agency. 115+ team. 45 awards. $20M+ revenue.
Brands I've led SEO for
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What I do
Most SEO consultants optimise for Google. I optimise for Google and AI search engines - ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot.
The way people find information is changing. AI search engines don't show 10 blue links - they synthesise answers and cite sources. If your brand isn't being cited, you're invisible to a growing share of your audience.
I help businesses appear in both traditional and AI-powered search results through technical SEO, content strategy, and topical authority building.
AI Search Visibility
Get your brand cited by ChatGPT, Perplexity, and Google AI Overviews.
Technical SEO
Site speed, crawling, indexing, schema - the foundation everything else is built on.
E-commerce SEO
Product and category page optimisation at scale for online retailers.
Link Building & Digital PR
Earning authority through outreach, data-driven campaigns, and media coverage.
Award-winning SEO leadership
45 industry awards under my leadership. Here are the highlights.
Young Search Professional of the Year
Semrush Search Awards
Best Marketing Agency
Semrush Search Awards (won twice)
Best Large SEO Agency APAC
APAC Search Awards (4x winner)
Best Global Large SEO Agency
Global Search Awards
Best Large Agency of the Year
Global Agency Awards
Best Use of Data (Own SEO)
APAC Search Awards
Results, not promises
What people say
Client and partner feedback from campaigns I've led at StudioHawk.
Wasif Kasim - SEO Partner
★★★★★"I honestly can't put into words how awesome the experience has been working with StudioHawk. I feel like they have earned it for all the bullets they have helped us dodge."
★★★★★"Working with the people in StudioHawk with their hands-on approach and getting to know our business has been a key part to the success we've seen."
★★★★★"The Studiohawk team are experts in the field. Are down to earth, easy to deal with and get things done."
★★★★★"We've been working with StudioHawk for the past 18 months and have seen remarkable growth in our organic traffic and new user acquisition."
★★★★★"You guys worked and worked seriously hard to get us answers to complex problems."
★★★★★"The StudioHawk team have been trusted partners of ours over the last 2 years."
4.9 stars from 240+ Google reviews
Recent articles
View all →Context Engineering for AI SEO: Why Your Prompts Aren't the Problem
The prompt isn't broken. Your context is. Every SEO team I talk to is obsessed with prompt engineering. They're tweaking temperature settings, adding "act as...
5 min readWhy Most AI SEO Implementations Fail (And How to Fix Yours)
95% of AI SEO projects die before they produce a single measurable result. I've watched this pattern repeat across dozens of agencies and in-house teams....
6 min readHow to Build a Compounding AI SEO System
Most AI SEO workflows are linear. The ones that win are compounding. A linear workflow produces one output per input. You prompt, you get a draft, you edit,...
5 min readThe 7 SEO Content Formats That Actually Rank in 2026
The blog post is not dead. But the generic 1,500-word article might as well be. In 2026, search results look nothing like they did even two years ago. AI...
5 min readInformation Gain: The Ranking Factor Nobody's Optimising For
Google has a patent for scoring how much new information a page adds to the search results. Almost nobody in SEO talks about it. It's called information gain,...
5 min readWhy Your SEO Content Sounds Like Everyone Else's (And How to Fix It)
You can tell AI-assisted SEO content from a mile away. And so can Google. Open any competitive SERP right now. Read the top 10 results. They all say the same...
5 min readExplore by topic
197 articles across 14 categories. Browse by topic to find what you need.
Let's talk SEO
Whether you need an AI search visibility audit, a technical SEO overhaul, or a full organic growth strategy - I'd love to chat.
Book a Free Consultation