SEO Articles

Expert Insights, Proven Strategies, and Practical Tips and Tricks from an Award-Winning SEO Consultant

Writing SEO Content for AI Search and LLMs in 2025

9 min read

The term “quality content” is changing because of AI search.  Back in the day, it was a numbers game—quality meant...

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Shopify ChatGPT Integration

6 min read

Big news: OpenAI has officially started rolling out shopping features inside ChatGPT. What started as a rumour with hidden code...

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Answer Engine Optimisation (AEO): The ‘New’ Era of SEO 

10 min read

SEO has been an important marketing practice for over a decade now. However, it’s starting to change.  At the moment,...

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How to Optimise for Google AI Overviews, ChatGPT, Perplexity and Other LLMs

4 min read

Large language models (LLMs) and generative AI systems like Google AI Overviews, ChatGPT, and Perplexity are reshaping how people find...

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What is AI Visibility (How to Make Your Brand Appear in AI Search)

17 min read

AI-driven search is changing how people find information online. Brands can no longer just aim to rank on Google’s search...

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AI Search vs. Traditional Search Engines (Google): What’s the Differ

9 min read

Back in 2022, the “early” days of artificial intelligence (AI), many thought it was a fad. However, fast forward to...

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ChatGPT Ecommerce Optimization: How to Make Your Products Visible in ChatGPT

5 min read

AI is not just answering questions anymore. It is getting ready to take orders. If you’re an ecommerce founder, SEO...

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Why Do Some Websites Have source=chatgpt.com After Them?

6 min read

utm_source=chatgpt.com — what does this mean? It’s real. It’s happening. And if you’re in SEO, content, or digital marketing, this...

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What is Generative Engine Optimization (GEO)?

16 min read

What is generative engine optimization? Generative Engine Optimisation, or GEO, is about getting your content included in AI-generated answers, not...

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How to Show Up in ChatGPT Results

5 min read

Optimising your website for ChatGPT and other AI-driven search tools is becoming increasingly important as these technologies reshape how users...

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What is SEO and how does it work?

38 min read

If you’re a business owner, search engines are like a busy street where you want your shop (website) to be....

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EEAT Checklist 2025 (+ Free Template)

8 min read

Read this article to stay ahead in SEO because it explores the evolving E-E-A-T criteria, essential for Google’s ranking and...

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