Lawrence Hitches

Lawrence an SEO professional and the General Manager of Australia’s Largest SEO Agency – StudioHawk; he’s been working in search for eight years, having started working with Bing Search to improve their algorithm. Then, jumping over to working on small, medium, and enterprise businesses with SEO tactics to reach more customers on search engines such as Google, he’s won the Young Search Professional of the Year from the Semrush Awards and Best Large SEO Agency at the Global Search Awards. He’s now focused on educating those who want to learn about SEO with the techniques and tips he’s learned from experience and continuing to learn new tactics as search evolves.

Building Topical Authority and Content Clusters for AI Ranking

10 min read

Like traditional search engines, AI search engines love topic hubs. When citing websites, they don’t just look for keywords, they...

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Keyword Research for AI Search Engines

10 min read

AI chatbots, voice assistants, and Google’s AI overviews have changed SEO in Answer Engine Optimisation (AEO). This, with the rise...

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AI Citation Mechanics: Understanding SEO 2.0

9 min read

SEO is changing forever. Instead of traditional SERPs with links to websites, we are moving to citations in AI-generated answers. ...

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Writing SEO Content for AI Search and LLMs in 2025

9 min read

The term “quality content” is changing because of AI search.  Back in the day, it was a numbers game—quality meant...

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Shopify ChatGPT Integration

6 min read

Big news: OpenAI has officially started rolling out shopping features inside ChatGPT. What started as a rumour with hidden code...

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Answer Engine Optimisation (AEO): The ‘New’ Era of SEO 

10 min read

SEO has been an important marketing practice for over a decade now. However, it’s starting to change.  At the moment,...

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How to Optimise for Google AI Overviews, ChatGPT, Perplexity and Other LLMs

4 min read

Large language models (LLMs) and generative AI systems like Google AI Overviews, ChatGPT, and Perplexity are reshaping how people find...

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What is AI Visibility (How to Make Your Brand Appear in AI Search)

17 min read

AI-driven search is changing how people find information online. Brands can no longer just aim to rank on Google’s search...

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AI Search vs. Traditional Search Engines (Google): What’s the Differ

9 min read

Back in 2022, the “early” days of artificial intelligence (AI), many thought it was a fad. However, fast forward to...

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ChatGPT Ecommerce Optimization: How to Make Your Products Visible in ChatGPT

5 min read

AI is not just answering questions anymore. It is getting ready to take orders. If you’re an ecommerce founder, SEO...

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