Lawrence Hitches

Lawrence an SEO professional and the General Manager of Australia’s Largest SEO Agency – StudioHawk; he’s been working in search for eight years, having started working with Bing Search to improve their algorithm. Then, jumping over to working on small, medium, and enterprise businesses with SEO tactics to reach more customers on search engines such as Google, he’s won the Young Search Professional of the Year from the Semrush Awards and Best Large SEO Agency at the Global Search Awards. He’s now focused on educating those who want to learn about SEO with the techniques and tips he’s learned from experience and continuing to learn new tactics as search evolves.

How to Rank in Google’s AI Mode: What You Need to Know

7 min read

What Is Google AI Mode? Google AI Mode changes how search works. It doesn’t just find pages with answers. It...

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How ChatGPT Search Compares to Google (Traditional Search Engines)

5 min read

ChatGPT’s search capabilities differ significantly from traditional engines like Google or Bing. This guide explains how AI-powered conversational search compares...

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How to Perform Claude AI Citation SEO for AI Visibility

9 min read

Anthropic’s Claude is designed as a trust-first, research-grade enterprise AI assistant, built to develop trusted and credible information from external...

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Structured Data for AI Search Engines

9 min read

Structured data and schema markup are essential for SEO. However, now, it’s not just something that helps you appear in...

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How to Appear In Google AI Overviews: Show Up More in Citations

10 min read

Google’s AI Overviews are completely changing the SEO game. Instead of ranking high on the SERP, being cited in the...

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AI SEO Optimization: A Technical SEO Guide

9 min read

The way users search is changing. Instead of traditional search, more and more individuals are using AI-generated search. It’s easy,...

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How to Rank in Microsoft Copilot

9 min read

Microsoft Copilot is on the entire Microsoft ecosystem, from Bing Chat to Edge, Windows 11, and Microsoft 365 apps. It’s...

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ChatGPT SEO to Appear More in AI Search

9 min read

Search is changing, and fast. Users are no longer limited just to traditional SERPs, they have access to zero-click search,...

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Enhancing E-E-A-T for AI: Complete 101 Guide

9 min read

The concept of E-E-A-T came about in 2022, and it’s a framework to determine the credibility of content on Google. ...

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Building Topical Authority and Content Clusters for AI Ranking

10 min read

Like traditional search engines, AI search engines love topic hubs. When citing websites, they don’t just look for keywords, they...

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