B2C Furniture is a Melbourne-based retailer selling sustainably sourced hardwood furniture. They were up against IKEA, Fantastic Furniture, and every other furniture giant in Australia — with a fraction of the budget. This is the kind of account where smart SEO infrastructure makes the biggest difference.
The Problem
Highly competitive market dominated by major retailers with massive budgets. A looming Magento 1 to 2 migration that could wipe out what little organic visibility they had. And weak search presence across the board.
What We Built
- Managed the Magento migration without traffic loss — redirect mapping, URL structure preservation, crawl monitoring
- Clean information architecture for improved navigation and crawl efficiency
- Collection page optimisation with high-quality, keyword-targeted content
- Strategic internal linking structure connecting products, collections, and blog content
- Consistent niche-focused blog content targeting buyer-intent keywords
- Targeted backlink outreach to furniture and lifestyle publications
The Results
- 475% increase in organic users (12 months)
- 316% increase in revenue
- 935% ROI from SEO investment
- Organic search traffic grew from 4.5% to 17.8% of total traffic
- Page 1 rankings for: kids beds, single bed with trundle, children's beds, kids trundle beds
- Blog ranked for 163 keywords within 2 months (5 on Page 1)
"B2C Furniture has been really impressed with StudioHawk and wanted to get more aggressive with its growth."
B2C Furniture proved that a small brand with smart SEO infrastructure can outperform retailers with 100x the marketing budget. It's not about spending more — it's about building the right systems.