Eynesbury Estate is a residential development west of Melbourne. After Resimax Group's 2019 acquisition, they needed to rebuild search visibility and drive discovery of land options. Real estate SEO has its own rhythm — seasonal demand, high-intent queries, and the need to build community trust before a single lot is sold.
The Problem
Post-acquisition, organic visibility needed re-establishing. The estate needed potential buyers to find available land, understand the community lifestyle, and convert — all through organic search.
What We Built
- High-intent keyword targeting — "land for sale" and real estate discovery queries
- SEO blog content establishing authority in the Melbourne property market
- Event-specific landing pages for seasonal festivals driving both online and physical engagement
- Landing page optimisation with FAQs and property information
- Long-form evergreen content for sustained visibility
The Results
- 81% increase in organic users YoY
- 213% increase in total keyword base
- 113% increase in top 3 ranking keywords
Eynesbury proved that real estate SEO is about more than just listing pages. You need to own the informational and community-building queries that buyers research months before they're ready to buy.