KIS Academics is a tutoring service for high school students across Australia. They were growing fast but organic search wasn't keeping up. The root cause was an architecture problem that's incredibly common — and incredibly impactful when you fix it.
The Problem
The blog lived on a subdomain (blog.kisacademics.com), splitting authority from the main site. Subject and state-specific landing pages didn't exist. The site was growing content but not growing organic visibility because the structure was working against it.
What We Built
- Subdomain migration — merged blog.kisacademics.com into the root domain to consolidate authority
- Subject-specific landing pages for every high school subject
- State-specific landing pages targeting VCE, HSC, SACE, WACE, and QCE students
- Education-driven content strategy targeting parent and student search intent
The Results
- 1,937% increase in organic users
- 735% increase in keyword base
- 527% increase in page 1 keywords
- 142% increase in total keywords post-merge
- 237% increase in first-page keywords post-merge
KIS Academics was one of the clearest ROI stories I oversaw at StudioHawk. A single architectural decision — consolidating the subdomain — unlocked nearly 20x organic growth. It's why I always audit site structure before touching content.