Medcart was a brand new medical supplies eCommerce platform going up against competitors with 9+ years of domain authority. Starting from near-zero organic visibility in one of the most competitive eCommerce verticals. This was a ground-up build.
The Problem
As a newly established platform, Medcart had almost no organic visibility. Established competitors dominated the medical supplies space. The site needed to go from 337 organic users to being a genuine competitor — fast.
What We Built
- Category page optimisation as the primary organic visibility driver — above-the-fold content designed for both users and search engines
- Promotional pages rebuilt as SEO-focused landing pages rather than throwaway campaign pages
- 10+ SEO-friendly landing pages and blog articles targeting high-intent medical supply queries
- Digital outreach to niche-relevant health and medical domains for authority building
- SEO training for the Medcart team so they could create optimised content independently
The Results
- 2,000% organic traffic increase — from 337 to 16,457 users
- 2,500% increase in keyword base (31 to 807 keywords)
- 283% increase in top 3 keyword rankings
- First page rankings for face mask keyword variations
"I totally recommend the service because of the handholding and the results. These guys are the best." — Phil Leahy, Medcart
Medcart showed that with the right SEO infrastructure, even a brand new site can compete against decade-old competitors. The key is treating category pages as your organic frontline and building authority systematically.