Zea Relief sells natural pain relief products — ointments, essential oils, and aromatherapy. Health and wellness is one of the most E-E-A-T-sensitive verticals in search, and this account pushed us to build frameworks for demonstrating expertise that I later applied across every YMYL client at StudioHawk.
The Problem
Limited online visibility despite strong products. A site migration that needed managing. And the constant challenge of health-related content: Google demands demonstrated expertise before it'll rank you for anything that touches wellbeing.
What We Built
- E-E-A-T signal development through dedicated author pages with verifiable credentials
- Site migration management — clean redirects, zero authority loss
- Educational content strategy targeting pain relief and wellness queries with proper sourcing
- Technical SEO overhaul — broken links, schema implementation, cross-domain tracking
- Product repositioning aligned with how people actually search for pain relief solutions
The Results
- 2,429% ROI from SEO investment
- 68% increase in organic users
- 283% increase in top 3 keyword rankings
- Featured snippet for Australian native essential oils
Zea Relief taught me that in YMYL verticals, E-E-A-T isn't a nice-to-have — it's the barrier to entry. The author page framework and content sourcing standards we built for this account became standard operating procedure across StudioHawk.