When it comes to SEO, finding the right balance between broad head terms and specific long-tail keywords can be a real challenge. That’s where “chunky middle keywords” come in the sweet spot between these two extremes that can give your website the SEO boost it needs.
What Are Chunky Middle Keywords?
Chunky middle keywords are more specific than broad head terms but are less precise than long-tail keywords. They usually consist of two to four words and are often used by people with a particular idea of what they want but aren’t sure of the exact phrasing.
For example, let’s say you’re in the market for a new bicycle. You might start your search with the head term “bicycles” but quickly realize that this term is too broad and will return too many results. So you refine your search to “mountain bikes,” but this is still too broad – you’re not interested in a racing bike or a kid’s bike. Finally, you settle on the chunky middle keyword “mountain bike reviews” – this is specific enough to return relevant results but not so clear that you’ll miss out on potentially helpful information.
Why Are Chunky Middle Keywords Important?
Chunky middle keywords are important because they balance broad head terms and specific long-tail keywords. Head terms are too comprehensive and competitive, while long-tail keywords are too exact and may need more search volume to be worth targeting.
By targeting chunky middle keywords, you can:
- Capture more traffic: Chunky middle keywords have less competition than head terms, so it’s easier to rank for them. And because they’re more specific than head terms, the traffic they generate is more likely to convert.
- Improve your relevance: Chunky middle keywords are more detailed than head terms, so they’re more likely to be relevant to the content on your website. This can improve your click-through rate and reduce your bounce rate.
- Expand your keyword portfolio: By targeting chunky middle keywords, you can expand your keyword portfolio and capture traffic from a broader range of search queries.
How To Find Chunky Middle Keywords
Finding chunky middle keywords is an art. Here are some tips to get you started:
- Start with head terms: Begin with the broadest head term relevant to your business or website. Use keyword research tools to find related keywords and phrases.
- Look for patterns: Look for ways in the keywords you’ve found. Are there any common phrases or themes? Are there any words that appear frequently? Use these patterns to identify potential chunky middle keywords.
- Use keyword research tools: Use keyword research tools to find related phrases and see how often they’re searched. Look for words with moderate search volume and low to medium competition.
- Use Google autocomplete: Type in your head term and see what Google suggests. These suggestions are based on what people are searching for, so they can be a great source of inspiration for chunky middle keywords.
How To Use Chunky Middle Keywords
Once you’ve identified your chunky middle keywords, it’s time to put them to use. Here are some tips:
- Use them in your content: Use your chunky middle keywords in your website content, blog posts, and product descriptions. But don’t stuff them in – use them naturally and sparingly.
- Use them in your titles and headings: Use your chunky middle keywords in your titles and headings. This will make it clear to both users and search engines what your content is about.
- Use them in your meta descriptions: Use your chunky middle keywords in your meta descriptions. This will improve your click-through rate and make it clear to users what your content is about.
- Use them in your URLs: Use your chunky middle keywords in your URLs. This will make it easier for users to remember and share your links.
- Use them in your anchor text: When linking to your website from other sites, use your chunky middle keywords in the anchor text. This will help search engines understand what your website is about.
- Use them in your image alt text: Use your chunky middle keywords in your image alt text. This will help search engines understand the content of your images and improve your SEO.
The Bottom Line
Chunky middle keywords are a powerful tool in your SEO arsenal. Finding the sweet spot between broad head terms and specific long-tail keywords can capture more traffic, improve your relevance, and expand your keyword portfolio. Use the tips in this article to find and use chunky middle keywords effectively, and watch your website climb the search engine rankings.
Remember, SEO is an ongoing process, so keep refining and optimizing your content. And for more information on the difference between head terms and long-tail keywords, check out this informative article on Lawrence Hitches.