In SEO, one of the most important concepts is using keywords. Keywords are the words and phrases people type into search engines to find information, products, or services. They are the foundation of any successful SEO strategy, and they can be divided into two main types: long-tail keywords and fathead keywords (also known as head terms)

What are Fat Head Keywords?

Fathead keywords are short, broad, highly competitive keywords with high search volumes. These keywords are usually one or two words long and are very general. For example, “shoes” or “digital marketing” are examples of fat head keywords.

Because these keywords have high search volumes, they are also very competitive. It can be challenging to rank for them, and even if you manage to organize, you may see less traffic than you would like. However, because they are so general, they can be a great way to attract a wide variety of visitors to your website.

Why Use Fat Head Keywords?

So, if fat head keywords are so competitive, why should you use them? The answer lies in their potential to drive traffic to your website. Because these keywords are so broad, they can attract a large number of visitors interested in a wide variety of topics related to your business.

For example, if you run a shoe store, the keyword “shoes” could attract visitors interested in all types of shoes, from athletic shoes to dress shoes to boots. This could help you attract a broader website audience and increase overall traffic.

How to Use Fat Head Keywords

When using fat head keywords in your SEO strategy, it’s essential to keep in mind that they are highly competitive. This means you must put in much effort to rank for them. Here are a few tips to help you get started:

Do Your Research

Before you start using fat head keywords in your SEO strategy, it’s essential to do your research. Use keyword research tools to determine which fat head keywords are most relevant to your business and which have the highest search volumes.

Be Specific

While fat head keywords are broad, it’s still important to be as specific as possible. For example, instead of using the keyword “shoes,” you might use “running shoes” or “dress shoes.” This will help you attract more targeted traffic to your website.

Focus on Quality

Because fat head keywords are so competitive, it’s essential to focus on quality content that will help you stand out from the competition. This means creating high-quality blog posts, videos, and other types of content that will attract visitors and keep them engaged.


Fat head keywords can be a valuable addition to any SEO strategy. While they are highly competitive, they also have the potential to drive a lot of traffic to your website, there are also middle chunky keywordto use. By researching, being specific, and focusing on quality, you can use fat head keywords to attract a broader audience to your website and increase your overall traffic.