On Page Seo
Anchor Text
The visible, clickable text in a hyperlink. It gives search engines and users context about what the linked page is about before they click through.
Why Anchor Text Matters for SEO
Anchor text is a strong relevance signal that tells Google what topic the destination page covers. Smart internal anchor text strategy can meaningfully move rankings without building a single external link.
How Anchor Text Works
Use descriptive, keyword-relevant anchor text that accurately represents the linked page. Vary your anchors naturally across your site. For internal links, be more direct with keyword-rich anchors than you would with external link building.
Common Mistakes
- Over-optimising with exact-match anchor text on every link
- Using generic anchors like 'read more' or 'click here'
- Linking the same anchor text to different destination pages
Want to go deeper?
Read the full guide: Internal Linking SEO →
Sources & Further Reading: