Ai Search
Generative Engine Optimisation (GEO)
Generative Engine Optimisation (GEO) is the practice of optimising content and brand presence to appear in AI-generated responses across the full ecosystem — ChatGPT, Google Gemini, Perplexity, Microsoft Copilot, and others. GEO is the umbrella discipline; AEO is the answer-focused subset.
Why Generative Engine Optimisation (GEO) Matters for SEO
The search landscape is fragmenting — users now search across Google, ChatGPT, Perplexity, and social platforms. GEO ensures your brand appears wherever AI-generated answers are produced. It's not a departure from SEO — AI search still runs on SEO signals, so strong SEO is the foundation.
How Generative Engine Optimisation (GEO) Works
Each AI platform has different source selection behaviours, but core GEO signals are universal: domain authority, content structure, entity clarity, E-E-A-T, and schema. Content formatted for direct extraction performs across all platforms. GEO tracks Share of Model — how often your brand appears in AI responses.
Common Mistakes
- Treating GEO as a technical SEO task — it's primarily a content and authority strategy
- Optimising only for Google while ignoring ChatGPT, Perplexity, and Copilot
- Not measuring AI visibility — if you can't see it, you can't improve it
Want to go deeper?
Read the full guide: What Is AI SEO? →