Local Seo
Local Pack
The local pack is the group of three business listings that appear at the top of Google search results for queries with local intent. It displays business names, ratings, addresses, and a map snippet.
Why Local Pack Matters for SEO
The local pack sits above organic results and captures a massive share of clicks for local searches. If your business appears in it, you get visibility that organic rankings alone cannot match. For service-based and retail businesses, the local pack is where the money is.
How Local Pack Works
Google selects the three businesses to display based on relevance, distance, and prominence. Relevance comes from how well your GBP matches the search query. Distance is the proximity of your business to the searcher. Prominence is your overall online reputation — reviews, citations, links, and organic authority.
Common Mistakes
- Focusing only on organic SEO and ignoring local pack optimisation
- Not understanding that proximity is a factor you cannot fully control
- Neglecting review generation as a key ranking signal for the local pack
Want to go deeper?
Read the full guide: Local SEO Ranking Factors →
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