Local Seo
Multi-Location SEO
Multi-location SEO is the strategy of optimising a business with multiple physical locations or service areas to rank in local search results for each location. It requires managing separate GBP listings, location pages, and citation profiles for every location.
Why Multi-Location SEO Matters for SEO
Each location is its own local SEO entity competing in its own market. A one-size-fits-all approach does not work — what ranks in Melbourne might not rank in Sydney. Scaling local SEO across locations requires structure, unique content, and disciplined consistency.
How Multi-Location SEO Works
Create a separate GBP listing for each location, build dedicated location landing pages with unique content, establish location-specific citations, and generate reviews for each individual listing. Use a consistent URL structure (example.com/locations/suburb-name/) and implement LocalBusiness schema on every location page.
Common Mistakes
- Using identical content across all location pages with just city names swapped
- Managing all locations from a single GBP listing instead of separate ones
- Not building location-specific citations and backlinks for each office or branch
Want to go deeper?
Read the full guide: Multi-Location Local SEO →