Technical Seo
Schema Markup
A specific vocabulary of tags (from schema.org) used to create structured data. It defines entities and their properties, like a product's price, a recipe's cook time, or an article's author.
Why Schema Markup Matters for SEO
Schema markup is the implementation layer that turns structured data from concept into reality. Proper schema tells Google exactly what type of content you have and how its elements relate to each other. It's increasingly important for AI search engines that rely on structured information.
How Schema Markup Works
You select the appropriate schema type for your content, populate the required and recommended properties, and embed it as JSON-LD in your page. Google supports dozens of schema types, each with specific property requirements. Nest related schemas together to create rich entity relationships.
Common Mistakes
- Implementing FAQ schema on pages that don't actually show FAQ content
- Marking up content that isn't visible on the page
- Only adding schema to the homepage and ignoring templates
Want to go deeper?
Read the full guide: FAQ Schema →
Sources & Further Reading: