Technical Seo
Structured Data
Code added to your pages in a standardised format (usually JSON-LD) that helps search engines understand your content. It provides explicit context about what a page is about, who wrote it, what products are listed, and more.
Why Structured Data Matters for SEO
Structured data is how you speak directly to search engines in their own language. It powers rich results, knowledge panels, and increasingly feeds into AI search systems. Without it, you're leaving Google to guess what your content means.
How Structured Data Works
You embed JSON-LD script tags in your page's HTML using schema.org vocabulary. Google reads these annotations during crawling and uses them to generate rich results in SERPs. Common types include Article, Product, FAQ, HowTo, and Organization schemas.
Common Mistakes
- Adding structured data that doesn't match the visible page content
- Using deprecated schema types or invalid properties
- Never validating structured data with Google's Rich Results Test
Want to go deeper?
Read the full guide: Structured Data for AI Search Engines →
Sources & Further Reading: