Soaring Above Search
Weekly AI search insights from a practitioner who lives in it.
One newsletter. Six sections. Everything that actually moved in AI search this week, with a practitioner's take on what to do about it.
No spam. One email per week. Unsubscribe anytime.
What you get every week
Six sections. Each one focused on what actually matters to SEOs navigating AI search right now.
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Personal Reflection What I'm thinking about this week, including patterns across clients, frustrations, and observations from the front line.
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3 News Items That Connect Not random AI search news. Three things that happened this week curated to support a central theme.
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Claude Skill / Prompt / Tool One practical workflow, prompt, or tool I'm actually using, with specifics on how to apply it.
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Harry Sanders Video Pick One video from Harry's channel that's worth your time this week, with context on why.
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AI Search Tracker Update One notable update from the AI Search Tracker, covering platform changes, feature launches, and ranking shifts.
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One Key Takeaway The single thing you should walk away knowing this week. One sentence. No filler.
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Running SEO at scale across hundreds of clients. Writing about what's actually working in AI search, not theory.
Who writes this
Lawrence Hitches is an AI SEO Consultant based in Melbourne and the General Manager of StudioHawk, Australia's largest dedicated SEO agency.
He's been in SEO for over a decade, across startups, enterprise brands, ecommerce, and local businesses. Soaring Above Search is where he shares the practitioner perspective on a landscape that's changing every week.
No hype. No doom. Just what's actually happening and what to do about it.