On Page Seo
Title Tag
The HTML element that defines the title of a web page. It appears in browser tabs, search engine results as the clickable headline, and social media shares.
Why Title Tag Matters for SEO
Your title tag is the single most influential on-page ranking factor and the first thing searchers see in the SERP. A well-written title tag directly impacts click-through rate, which feeds back into rankings.
How Title Tag Works
Place your primary keyword near the front of the title, keep it under 60 characters so it doesn't get truncated, and make it compelling enough that someone actually wants to click. Each page on your site needs a unique title tag.
Common Mistakes
- Stuffing multiple keywords into a single title tag
- Using the same title tag across multiple pages
- Writing titles longer than 60 characters that get cut off in SERPs
Want to go deeper?
Read the full guide: On-Page SEO →
Sources & Further Reading:
Related articles: