Privacy Policy

Last updated: 2026-04-07

This privacy policy explains how Lawrence Hitches ("we", "us", "our") collects, uses, and protects your personal information when you visit lawrencehitches.com.

Information We Collect

Information you provide

  • Email address: When you subscribe to the newsletter, download gated content (such as the AI SEO Ecommerce Report), or submit a contact form.
  • Name and website: When you submit a contact or speaker booking form.
  • Form responses: Any information you voluntarily provide through forms on this site.

Information collected automatically

  • Analytics data: We use Google Analytics 4 (GA4) to collect anonymised usage data including pages visited, time on site, referral source, and device type. This data is aggregated and cannot identify you personally.
  • Microsoft Clarity: We use Microsoft Clarity to understand how visitors interact with our site through heatmaps and session recordings. Clarity does not collect personal data and uses first-party cookies only.
  • Cookies: We use essential cookies for site functionality. Third-party cookies may be set by Google Analytics and Microsoft Clarity.

How We Use Your Information

  • To send you the Soaring Above Search newsletter (if you subscribed)
  • To provide access to gated content such as reports and tools
  • To respond to contact form submissions and speaker inquiries
  • To understand how visitors use our site and improve the experience
  • To monitor site performance and identify technical issues

Email Marketing

We use ConvertKit (Kit) to manage email subscriptions. When you provide your email address, it is stored in our ConvertKit account. You can unsubscribe at any time using the link at the bottom of every email. We send a maximum of one email per week.

Third-Party Services

We use the following third-party services that may process your data:

Data Retention

Email addresses are retained in ConvertKit until you unsubscribe. Analytics data is retained according to each service's default retention policies (Google Analytics: 14 months, Clarity: 30 days). Contact form submissions are retained indefinitely for business purposes.

Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Unsubscribe from email communications at any time
  • Opt out of analytics tracking by using browser privacy settings or extensions

Cookies

This site uses cookies for:

  • Essential cookies: Required for site functionality (e.g., localStorage for gated content access)
  • Analytics cookies: Google Analytics and Microsoft Clarity use cookies to understand site usage

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

Children's Privacy

This site is not directed at children under 16. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this privacy policy from time to time. The "last updated" date at the top of this page indicates when the policy was last revised.

Contact

For privacy-related questions or requests, contact us at lawrencehitches.com/contact or email [email protected].