29 Claude SEO skills,
free and open source.
Open source, MIT licensed. The 29 Claude Skills the StudioHawk team runs across 500+ client SEO campaigns. No account, no paywall, no email gate. Drop them into Claude Desktop and run agency-grade audits, briefs, and reports.
What are Claude SEO skills?
Claude Skills are reusable instruction sets you load into Claude Desktop so Claude runs a specific SEO job the same way every time: a technical audit, a content brief, an internal-linking plan, a SERP analysis. Instead of re-prompting from scratch, you drop in the skill, add your own data, and Claude does the work to an agency standard.
These 29 are the exact set StudioHawk's senior team uses on live client SEO. They are open source under the MIT licence and genuinely free, no paywall, no email gate, no premium tier. Get them all on GitHub, or browse the full library with worked examples on Hawk Academy.
The three pillars of SEO, run with Claude
Every SEO task maps to one of three pillars. Claude has a place in each, though it is not equally strong across all three. The skills above are organised the same way.
| Pillar | Where Claude wins | Real example |
|---|---|---|
| Technical SEO | Large HTML audits, crawl-error triage, redirect mapping, clean JSON-LD schema | Untangled a 147-redirect chain in minutes |
| Content SEO | Refreshing and restructuring pages around real intent and information gain | Add new value, do not reword what already ranks |
| Links and digital PR | Data-led story ideation, prospecting, outreach drafting at volume | Mining a dataset for the angle journalists want |
Which Claude model for which SEO job
Match the model tier to the task. Heavier is not always better: bulk work runs cheaper and faster on the lighter tiers.
| Model tier | Best SEO use | Why |
|---|---|---|
| Opus (claude-opus-4-8) | Technical audits, strategy, topical maps, judgement calls | Deepest reasoning over large, messy inputs |
| Sonnet (claude-sonnet-4-6) | Daily content, refreshes, analysis, schema | Fast and capable for the everyday bulk |
| Haiku (claude-haiku-4-5) | Bulk meta descriptions, alt text, classification | Cheapest and quickest at scale |
Skills vs Projects vs MCP vs Claude Code
The tooling names overlap. Here is the one-line rule for each.
| Feature | What it is | Reach for it when |
|---|---|---|
| Skills | A saved markdown workflow run as one command | You repeat a process and want it in one click |
| Projects | Persistent context across chats | You keep re-explaining your brand and method |
| MCP servers | Live connections to your tools | You want Claude reading Search Console or your CMS directly |
| Claude Code | Claude in your editor and terminal | Bulk file work, technical SEO, building tools |
Build your own Claude SEO skill in four steps
A skill is just a markdown file: a process written as numbered steps, with a name and description so Claude knows when to fire it. This is the shape of one we run.
---
name: refresh-audit
description: Audit a URL for an info-gain content refresh
---
1. Pull current rankings and top queries for {url}.
2. Scrape the top 3 competitors and matrix their coverage.
3. List every angle they cover that {url} does not.
4. Output a prioritised refresh plan, unique angles first.- Pick a process you repeat. If you explain it more than twice, make it a skill.
- Write it as numbered steps with name and description frontmatter.
- Save it to your
.claude/skills/folder. - Run it as
/refresh-auditon any URL. Build the library once, reuse it forever.
The full build with a worked example is in the Claude SEO Skills 101 guide.
Use Claude for AI-search audits (GEO and AEO)
Claude is not only for Google rankings. Point it at how you show up in AI answers, the fastest-growing search surface.
- Citation-readiness: Claude checks whether each section leads with the answer, whether claims are self-contained and extractable, and whether schema and entities are clear enough to be lifted into an AI answer.
- Grounding analysis: feed it your bot-log data and it flags which pages are being crawled versus actually cited, so you fix the ones stuck in ingestion.
- Answer formatting: it restructures pages into the answer-first, table-first shape AI engines ground in.
See the AI search engines cheatsheet and how to appear in AI Overviews.
Frequently asked questions
What are Claude SEO skills?
Claude SEO skills are reusable, multi-step workflows saved as markdown files. You build the process once, then run it as one command on any URL or dataset, so you never re-explain your method. These 29 are the set StudioHawk's team runs on live client SEO, free and open source.
How do I use Claude for SEO?
Set up the tooling once (Skills, Projects, MCP), then point it at a pillar: technical audits, content refreshes, or link research. Take one task you repeat, build it into a skill, and run it on every URL. Keep your real data in the loop.
What is the best Claude model for SEO?
Use Opus (claude-opus-4-8) for deep technical audits, strategy and judgement calls; Sonnet (claude-sonnet-4-6) for daily content and analysis; and Haiku (claude-haiku-4-5) for high-volume cheap tasks like bulk meta descriptions.
Can Claude run GEO and AEO audits?
Yes. Claude is well suited to auditing whether content is citation-ready for AI search: answer-first structure, extractable chunks, schema and entity clarity. Pair it with your own bot-grounding data to see which pages are cited, not just crawled.
Explore more free SEO resources
The Claude SEO skills sit alongside a wider set of free SEO resources from Hawk Academy and StudioHawk:
- Claude SEO Skills on GitHub: all 29 skills, open source (MIT), drop into Claude Desktop.
- Hawk Academy: Claude SEO Skills: the full library with worked examples and sample output.
- Hawk Academy SEO Tools: free SEO tools and checkers.
- Hawk Academy SEO Templates: ready-to-use briefs, audits, and report templates.
- Hawk Academy Resources: guides, frameworks, and the free SEO course.
On this site, see how to use Claude for SEO, Claude prompts for SEO, and the free content quality checker.