More Organic Traffic to Your Shopify Store, Without the Ad Spend
Shopify is great for launching a store fast. For SEO out of the box, it's not built for it. Duplicate content from variant pages, limited URL control, JavaScript-heavy themes, and restricted robots.txt access create challenges that generic agencies don't know how to solve.
Brands I've led SEO for
.png){kind=logo}
.png)
.png)
Shopify SEO problems most stores don't know they have
Shopify creates duplicate content by default. Every product exists at both /products/name and /collections/collection/products/name. If you're not handling this correctly, Google is crawling and indexing duplicate versions of your entire catalogue.
Most Shopify themes ship with bloated JavaScript that tanks Core Web Vitals. Collection pages have thin content. And you can't edit robots.txt or .htaccess like you can on other platforms.
These aren't dealbreakers, but they require someone who knows Shopify's architecture and the specific workarounds.
How I optimise Shopify stores
- Duplicate content resolution. Canonical tags, noindex directives, and URL structure cleanup specific to Shopify's product/collection architecture
- Collection page SEO. Turning thin collection pages into ranking assets with unique content, internal links, and structured data
- Theme optimisation. Reducing JavaScript bloat, improving Core Web Vitals, lazy loading, and server-side rendering where needed
- Product structured data. Implementing Product, Offer, and Review schema for rich results across the full catalogue
- Blog strategy. Using Shopify's blog to build topical authority and capture top-of-funnel traffic that converts
- App audit. Identifying apps that hurt performance and finding lighter alternatives
"These guys have been fantastic for our business. We've been working together for over 6 years now. No hesitation in recommending them."
. Adam Jacobs, verified Google review ★★★★★
Why hire me directly?
Most businesses have to choose: hire a consultant and get one brain, or hire an agency and get a machine with no direct access to the person running it. When you work with me, you don't have to choose.
Every strategy call, audit, and recommendation comes from me personally. But backing every decision is the data, systems, and specialist depth of StudioHawk: Australia's, APAC's, and globally recognised #1 SEO and AI Search agency. 115 specialists. 2,000+ campaigns. The most awarded SEO operation in the country. All of it, available to your business as a flexible resource.
A full StudioHawk engagement costs significantly more and locks you into an agency model. A consultant without agency backing gives you one person's perspective. Working with me gives you both: direct access to the person who built the machine, with the ability to flex in specialist support across technical SEO, digital PR, and content exactly when you need it.
I hired the specialists, engineered the culture, and created the systems that produced 45+ industry wins at Australian, APAC, and global level. That pattern recognition, knowing what separates campaigns that compound from ones that plateau, is what I bring directly to your business.
Most agencies are still catching up. I've been building AI visibility strategies since ChatGPT Search launched and it's the primary focus of my consulting work. The businesses getting cited in AI answers right now are pulling ahead fast. That gap is still closeable, but not for much longer.
How I work
Clear from day one. No surprises.
Shopify-Specific Audit
Full technical audit focused on Shopify's unique issues: duplicate content, canonical errors, theme speed, app bloat, and indexed page ratio.
Fix Foundations
Resolve technical issues in priority order: canonicals, schema, Core Web Vitals, URL structure. Fast wins first.
Content and Collections
Optimise collection pages, product descriptions, and build a content strategy using the Shopify blog.
Scale and Monitor
Ongoing optimisation covering new product launches, seasonal content, performance monitoring, and competitor analysis.
Results that speak
Case studies
Delivered by StudioHawk, the agency I built and run as Chief of Staff.
What working together looks like
- Strategy session first: I audit your current situation before we agree on scope
- Clear roadmap: prioritised by impact, with honest timelines
- Hands-on execution: I implement, not just advise
- Direct access: email and calls with me, not an account team
- Monthly reporting: tied to business outcomes, not vanity metrics
Investment
Start with a free 30-minute call
I'll review your situation and tell you exactly what I'd prioritise. If we're a fit, we discuss scope and investment from there.
Book Your Free CallConsulting from $156K+GST/year · Project work available
Common questions
Can Shopify rank well in Google?
Yes. Shopify is a capable platform for SEO when set up correctly. The limitations are real. Restricted robots.txt, duplicate URL structure, JavaScript-heavy themes, but all have workarounds. Many of the highest-ranking ecommerce sites in Australia run on Shopify.
Should I use a Shopify SEO app?
Most Shopify SEO apps handle basic meta tag optimisation and sitemap generation, which is useful. But they can't fix the structural issues: duplicate product URLs, thin collection pages, theme JavaScript bloat. These require custom implementation beyond what any app provides. I'll tell you exactly which apps add value and which to remove.
Do I need to change my Shopify theme?
Not necessarily. Most SEO issues are solvable within your existing theme through targeted Liquid modifications and app changes. If your theme is fundamentally slow, it's worth considering an upgrade, but I won't recommend that unless the data clearly shows it's the bottleneck.
How much does Shopify SEO consulting cost?
A one-time Shopify SEO audit and strategy starts from $5,000. Ongoing consulting and implementation is structured based on scope. Book a free consultation and I'll give you an honest assessment of what's needed before we discuss investment.
Trusted by Australia's leading brands
Let's fix your Shopify SEO
Running a Shopify store that's not getting organic traffic? I'll audit it, show you exactly what's holding it back, and build a plan to fix it.
Book a Free Consultation