SEO & AI Search Videos
Conferences, podcasts, tutorials, and deep dives — 130+ videos covering AI search optimisation, technical SEO, ecommerce SEO, link building, and more. All practical, all from the front line.
Videos
Topics
Podcast Episodes
Beyond the Fold Podcast
Lawrence hosts candid conversations with founders, marketers, and business leaders on the decisions that shape successful companies. Each episode digs into what really drives growth, resilience, and creativity in modern business.
Kate Massey: Why AI Won't Replace Human-led Brand Experience
Kate Massey scaled Searchspring into a powerhouse by turning testing into a growth engine. She explains why brand experience will always outlast automation for long-term success.
Erin Deering: The Truth About Building a Cult Brand
Co-founder of TRIANGl swimwear discusses building a $200M cult brand from scratch, pioneering influencer marketing, and the decision to walk away.
Jess Vassallo: On Leading with Empathy, Not Ego
Founder of Evocative Media on building a performance agency without hustle culture — systems, trust, and leading with kindness as a superpower.
Anesley Clarke: From Aerospace to a $35M Business Built on Values
B2C Furniture founder on challenging fast furniture with timeless design and sustainability — a tech entrepreneur's leap into purpose-driven growth.
Rhyanna Cardillo: Customer Insight Into Digital Growth at AJE
Acting Head of E-Commerce at AJE Collective on how a Shopify rebuild lifted conversions and why lo-fi content is shaping online retail.
Liliana Sanelli: The Woman Behind 2,500+ Events and $50M Raised
How volunteering turned into a career running high-impact charity events — creating lasting impact with integrity in high-pressure environments.
Mark Baartse: Hard Truths Every Marketer Needs to Hear
From ROAS obsession to the AI takeover — why customer-centricity is broken and how to rethink growth in ecommerce.
Mia Klitsas: How Moxie Changed Period Care Forever
A simple tampon tin turned into a movement — 1.3 million TikTok followers with zero ad spend while reshaping the conversation around women's health.
Guest Appearances & Awards
Lawrence as a guest on podcasts, panels, and industry features — discussing SEO strategy, agency growth, and AI search.
Young Search Professional of the Year — Semrush Awards
Lawrence wins the Young Search Professional of the Year award, recognising his work scaling StudioHawk and driving innovation across 2,000+ SEO campaigns.
SEO On-Air: Navigating Google's Changes and AI Integration
Lawrence joins SEO On-Air to break down the latest Google algorithm changes, how AI is reshaping search, and what SEO practitioners should do to adapt their strategies.
How to Rank in Google's AI Overviews (LLM SEO SOP)
A step-by-step standard operating procedure for ranking in Google's AI Overviews — the content structure, entity signals, and citation patterns that earn AI-generated mentions.
SEO Leadership: Lawrence Hitches
Lawrence discusses SEO leadership — managing teams, building agency culture, career progression from junior SEO to GM, and what makes an SEO leader effective.
SEO Testing: The 6-Month Patience Rule
Why SEO tests need at least six months before drawing conclusions — the patience required to separate signal from noise in organic search.
How Did StudioHawk Scale from $0 to $13M?
The full story of StudioHawk's growth from a part-time startup to a $13M SEO agency — hiring, systems, culture, and the decisions that drove scale.
SEO 911: From Zero to Page One
Lawrence breaks down the secret sauce of digital PR, link building, and SEO — taking sites from zero visibility to page one rankings with practical, repeatable strategies.
Improve Your Sales Conversion — StudioHawk
How SEO and conversion rate optimisation work together — Lawrence shares the tactics StudioHawk uses to turn organic traffic into actual revenue for clients.
The Real Reason Most People Quit Learning SEO
Why most people give up on learning SEO — and the mindset shift needed to push through the plateau and build real expertise.
Why Firing 3 Clients Changed My Business Forever
Sometimes the best business decision is saying no. How letting go of the wrong clients freed up capacity for better work and faster growth.
Navneet Kaushal Podcast: From Startup to $13M SEO Powerhouse
Lawrence discusses how StudioHawk went from a part-time startup to Australia's largest specialist SEO agency — hiring, operations, and the strategies behind $13M in revenue.
Listen on navneetkaushal.com →Business Essentials Daily: How to Rank Higher on Google
Lawrence shares practical SEO strategies businesses can use to rank higher on Google — cutting through the noise of SEO myths to focus on what actually moves the needle.
Listen on Apple Podcasts →AI Search & Visibility
How AI search engines like ChatGPT, Perplexity, and Google AI Mode decide what to cite — and how to optimise for AI visibility alongside traditional rankings.
What is AI Search? (The New SEO in 2026)
A complete breakdown of what AI search means for businesses — how it differs from traditional search and why every SEO strategy needs to account for it.
A Beginner's Guide to AI SEO in 2026 (AEO, GEO, LLMO)
The essential primer on AI SEO — covering Answer Engine Optimisation, Generative Engine Optimisation, and LLM Optimisation in plain language.
SEO Has CHANGED in 2026 (And Here's How to Win)
What's different about SEO in 2026 vs two years ago — the signals that matter now, what's been deprecated, and how to build a dual strategy.
Give Me 14 Minutes: I'll Show You How to Dominate Google's AI Mode
A focused walkthrough on what Google's AI Mode does differently and the specific optimisation steps to get cited in AI-generated answers.
Keywords No Longer Work the Way You Think in 2026
How keyword strategy has fundamentally shifted in the AI era — entity-based optimisation, semantic search, and why old-school keyword targeting falls short.
Will SearchGPT Crush SEO For ALL TIME?
An honest assessment of whether AI search engines like SearchGPT pose an existential threat to SEO — and what practitioners should do about it.
How to Rank in SGE [Observations, Insights & Tips]
Early observations from testing the Search Generative Experience — what content gets cited, what gets ignored, and the patterns emerging from real queries.
AI Overviews Demo & Impressions (Australia)
First look at AI Overviews rolling out in Australia — live demo, initial impressions, and what it means for Australian SEO strategies.
AI Overviews Breakdown (Search Generative Experience)
How AI Overviews evolved from SGE — the mechanics behind Google's AI-generated summaries and their impact on click-through rates and organic traffic.
Future-Proofing Your SEO Strategy
Building an SEO strategy that survives algorithm changes and AI disruption — the principles that hold regardless of what Google ships next.
Exploring The Search Generative Experience
An early deep dive into Google's SGE — how it works, what it surfaces, and the implications for content strategy and organic visibility.
Optimising for The Search Generative Experience
Practical optimisation tactics for SGE — content structure, entity reinforcement, and citation-earning techniques tested across real campaigns.
Analysing Google's Stance on AI Content
What Google actually said about AI-generated content, what they mean by it, and how to use AI in content production without risking penalties.
Will AI Content Writing Begin To Surge?
Predicting the rise of AI-generated content at scale — what it means for content quality, search results, and how Google will respond.
Ecommerce SEO
Category page optimisation, site architecture, Google Shopping, and AI-powered ecommerce SEO strategies from hundreds of online retail campaigns.
Ecommerce SEO in 2026 (The NEW AI SEO Ecommerce Playbook)
The complete ecommerce SEO playbook for the AI era — from product page optimisation to AI citation strategies for online retailers.
Optimising Category Pages for Ecommerce SEO
Category pages are the backbone of ecommerce SEO. How to structure, optimise, and interlink them for maximum organic traffic and conversions.
SEO Makeover: Website Structure for Ecommerce
Live ecommerce site audit — fixing site architecture, internal linking, and information hierarchy for better crawlability and rankings.
Shopify vs WordPress — Which is Better for SEO?
An honest comparison of Shopify and WordPress from an SEO perspective — capabilities, limitations, and which platform suits different business types.
Set Up Google Shopping FREE Listings
Step-by-step guide to setting up Google Shopping free listings — get your products in front of shoppers without ad spend.
Technical SEO
Site audits, Core Web Vitals, redirects, crawl optimisation, and the technical foundations that make or break organic performance.
How to Do An SEO Audit in 2 Minutes (or Less)
A rapid-fire SEO audit framework you can run on any website in under two minutes — the checks that reveal the biggest issues fastest.
Is Your Website In JEOPARDY? [Core Web Vitals Update]
What Core Web Vitals mean for your rankings — LCP, FID, CLS explained, and the fixes that have the biggest impact on performance scores.
How to Do a Professional Website Migration
The step-by-step migration process that preserves rankings — redirect mapping, URL auditing, and post-launch monitoring checklists.
How to Perform a 301 Redirection on WordPress
Setting up proper 301 redirects in WordPress — preserving link equity and preventing 404 errors during URL changes and site restructures.
What Are Sitemaps & How To Utilise Them For SEO
XML sitemaps explained — when they matter, how to structure them, and the common mistakes that prevent proper indexation.
How to Spot Duplicate Content on Your Site
Finding and fixing duplicate content issues — canonicalisation, parameter handling, and the tools that catch what manual audits miss.
BRAINS! Why You Need to Delete Zombie Pages
Zombie pages drag down your entire site's SEO performance. How to identify them, when to prune vs redirect, and the impact on crawl budget.
BEST Way to Speed Up WordPress: Optimising Images
Image optimisation is the fastest win for site speed — compression, lazy loading, format selection, and the tools that automate the process.
How To Find & Fix Broken Links
Broken links waste crawl budget and frustrate users. Quick methods to find them at scale and decide whether to redirect, replace, or remove.
Why Google Crawls Your Mobile Site First
Mobile-first indexing explained — what it means for your desktop vs mobile content, and how to ensure nothing important is hidden from Googlebot.
Keyword Research
Finding the right keywords, analysing competition, discovering content gaps, and building keyword strategies that drive real business results.
How to Do Keyword Research Within 5 Minutes
A fast, practical keyword research workflow that cuts through tool overload — find profitable keywords in five minutes flat.
How to Use Keyword Modifiers to Enhance Your SEO
Keyword modifiers multiply your targeting opportunities — how to use them strategically to capture long-tail traffic and match search intent.
The 5 Hottest Keyword Research Tips For SEO
Five advanced keyword research techniques beyond basic search volume — commercial intent analysis, SERP feature opportunities, and competitor gaps.
How to Find Content Gaps on Your Website
Content gap analysis reveals the topics your competitors rank for that you don't — how to find them and prioritise which ones to fill first.
How to Monitor & Steal Keywords From Competitors
Setting up competitor keyword monitoring — tracking their ranking gains, spotting opportunities they're chasing, and beating them to emerging queries.
Longtail Keywords SEO
Why long-tail keywords are the foundation of sustainable SEO — lower competition, higher intent, and how to build content clusters around them.
How to Win at SEO Gap Analysis
Gap analysis isn't just about keywords — it covers content, links, and technical factors. A complete framework for finding your biggest opportunities.
Content & On-Page SEO
Title tags, internal linking, E-E-A-T, content repurposing, and the on-page signals that separate page-one content from everything else.
Google E-E-A-T in 2025: How to Get It Right
Experience, Expertise, Authoritativeness, and Trust — what Google actually means, how they evaluate it, and the practical steps to demonstrate E-E-A-T on your site.
How to Write Perfect Title Tags to Boost CTR
Title tags directly influence click-through rate. The formulas, testing methods, and psychological triggers that make searchers click your result over competitors.
Why Internal Links Are Important For Your SEO
Internal linking distributes authority, creates topical clusters, and guides both users and crawlers. The linking strategies that move rankings.
Anchor Text in SEO (Best Ways to Use It)
Anchor text sends relevance signals to search engines. How to use it strategically across internal and external links without over-optimising.
Repurposing Content: The Best Strategy for SEO
Getting more mileage from existing content — turning blog posts into videos, social posts, newsletters, and podcasts to maximise reach and authority.
Unlocking Traffic in Old Content [5-Step Process]
Older content is an untapped goldmine. Five steps to audit, refresh, and re-optimise existing posts for renewed organic traffic growth.
Increase Your SEO Ranking [5 Easy Steps]
Five actionable steps any website owner can take today to improve their search rankings — no technical background required.
Link Building & Digital PR
Earning high-quality backlinks through digital PR, competitor link analysis, brand mention conversions, and relationship-driven outreach.
What is Digital PR? (Digital Public Relations Explainer)
Digital PR explained from an SEO perspective — how it differs from traditional PR, the link building value, and how to run campaigns that earn coverage.
How to Get Backlinks in High DA Scoring Publications
Landing links in authoritative publications — the outreach methods, content angles, and relationship-building tactics that open editorial doors.
How to Turn Your Brand Mentions Into Backlinks
Unlinked brand mentions are low-hanging fruit. How to find them, reach out, and convert mentions into valuable backlinks.
Find, Monitor & Steal Your Competitor's Links
Competitive link analysis — how to reverse-engineer where competitors earn their best links and replicate their link building strategy.
How to Quickly Boost Your Site Authority
Practical techniques for building domain authority faster — the link opportunities, content plays, and brand signals that compound over time.
How To Get FREE PR!
Earning media coverage without a PR budget — the strategies, platforms, and angles that get journalists to come to you.
Google Updates & Analysis
Breaking down major algorithm updates, SERP changes, and platform shifts — what happened, who was affected, and what to do about it.
Breaking Down The Google Helpful Content Update
What the Helpful Content Update actually targets, how it classifies content, and the specific changes needed to recover or stay ahead.
A Sensible SEO Analysis of The Yandex Leak
What the Yandex source code leak revealed about search ranking factors — the signals that likely apply to Google and the ones that don't.
Analysing Google Perspectives
Google Perspectives surfaces personal experiences in search. What this means for UGC, Reddit, forums, and traditional SEO content strategies.
Predicting The Future Of SEO
Where SEO is headed based on patent filings, product announcements, and emerging technology — the trends that will reshape organic search.
3 Predictions for SEO in 2024
Three specific predictions for where SEO was heading — how they played out and what they signal about the trajectory of search.
SEO Career & Industry
Getting into SEO, nailing interviews, learning at home, and the inside story of building Australia's most awarded SEO agency.
What Does An SEO Specialist Do? [Insights, Skills, FAQs]
A day in the life of an SEO specialist — the skills, tools, and daily tasks that define the role, with advice for those considering the career path.
How To Nail An SEO Interview
Interview tips from someone who has hired dozens of SEO specialists — what to prepare, what to demonstrate, and the questions that separate strong candidates.
How To Learn SEO at Home
A self-study roadmap for learning SEO from scratch — the resources, practice projects, and learning order that builds real competence.
The Journey to Becoming an SEO Specialist
The career path from curious beginner to working SEO specialist — the milestones, setbacks, and breakthroughs along the way.
Enterprise SEO Strategies For Maximum Growth
SEO at enterprise scale — the unique challenges of large organisations, cross-team alignment, and the strategies that move the needle when you have thousands of pages.
Australian SEO vs. The World!
How the Australian SEO market compares to the US, UK, and global landscape — market size, competition dynamics, and what makes Australian SEO unique.
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Keynotes, panels, podcasts, workshops — practical SEO and AI search frameworks from the front line.
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