Lawrence Hitches
AI SEO Consultant, Melbourne
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How I think about SEO
I built search visibility the same way I built StudioHawk: do the work nobody else wants to do, document everything, and let the results speak. A decade of watching SEO trends come and go has taught me the sites that win, in Google and in AI search, all share the same trait. They're built by people who actually do the work. Real expertise, real data, original thinking. That compounds over every algorithm update, and it'll compound over whatever comes next.
I run SEO strategy as Chief of Staff at StudioHawk, Australia's largest dedicated SEO agency — 115+ people across Melbourne, Sydney, London, and the US. I write about SEO and AI search at lawrencehitches.com, host Beyond the Fold (StudioHawk's podcast), and speak at industry events globally. As a consultant, you get me directly and the full StudioHawk operation as your flexible resource.
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Featured video
Young Search Professional of the Year
Watch the acceptance speech from the 2021 Semrush Search Awards, where Lawrence was named Young Search Professional of the Year.
Latest articles
Claude for Keyword Research: Clustering, Intent Mapping, and Gap Analysis
5 min readClaude for Content Optimisation: Refreshing, Expanding, and Improving Existing Pages
6 min readClaude MCP Servers for SEO: Connecting Claude to Your SEO Stack
5 min readClaude for Enterprise SEO: Scaling Audits, Governance, and Content Across Large Sites
5 min readClaude Projects for SEO: Building Persistent Context for Better SEO Workflows
5 min readEcommerce SEO Competitor Analysis Framework
6 min readEcommerce Site Architecture for SEO
6 min readSEO for Ecommerce Conversions: Beyond Rankings
6 min readMarketplace SEO: Amazon, eBay & Beyond
6 min readInternational Ecommerce SEO Guide
7 min readEnterprise SEO Team Structure That Scales
6 min readWork with me
You get me directly as your consultant and the full StudioHawk operation as your flexible resource.
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