Organic Revenue From Your Product Catalogue, at Scale
Ecommerce SEO is a different discipline. You're not optimising 20 pages. You're optimising 20,000. Product pages, category architecture, faceted navigation, crawl budgets. Every technical issue multiplies across the catalogue. Every improvement compounds at scale.
Brands I've led SEO for
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Why most ecommerce SEO fails
Most agencies treat ecommerce sites like blogs with a shop attached. They write a few buying guides, optimise some meta tags, and call it SEO.
Real ecommerce SEO is about category page architecture that matches how customers actually search, product schema that drives rich results, internal linking at scale, and managing faceted navigation without burning through crawl budget.
If your agency isn't talking about canonical strategy, product feed optimisation, and indexed page ratios. They're not doing ecommerce SEO.
My approach to ecommerce SEO
- Category architecture. Restructuring your category taxonomy to match search demand, not just your internal product hierarchy
- Product page optimisation. Unique, search-optimised titles, descriptions, and structured data for every product at scale
- Technical foundations. Crawl budget management, canonical strategy, faceted navigation handling, duplicate content resolution
- Content layer. Buying guides, comparison pages, and collection content that captures informational queries before purchase intent
- AI search visibility. Making your products and categories appear in ChatGPT and Perplexity shopping and product recommendations
"Studio Hawk is a powerhouse. Incredibly results driven and they deliver on their promises every time."
. Michael Budarick, verified Google review ★★★★★
Why hire me directly?
Most businesses have to choose: hire a consultant and get one brain, or hire an agency and get a machine with no direct access to the person running it. When you work with me, you don't have to choose.
Every strategy call, audit, and recommendation comes from me personally. But backing every decision is the data, systems, and specialist depth of StudioHawk: Australia's, APAC's, and globally recognised #1 SEO and AI Search agency. 115 specialists. 2,000+ campaigns. The most awarded SEO operation in the country. All of it, available to your business as a flexible resource.
A full StudioHawk engagement costs significantly more and locks you into an agency model. A consultant without agency backing gives you one person's perspective. Working with me gives you both: direct access to the person who built the machine, with the ability to flex in specialist support across technical SEO, digital PR, and content exactly when you need it.
I hired the specialists, engineered the culture, and created the systems that produced 45+ industry wins at Australian, APAC, and global level. That pattern recognition, knowing what separates campaigns that compound from ones that plateau, is what I bring directly to your business.
Most agencies are still catching up. I've been building AI visibility strategies since ChatGPT Search launched and it's the primary focus of my consulting work. The businesses getting cited in AI answers right now are pulling ahead fast. That gap is still closeable, but not for much longer.
How I work
Clear from day one. No surprises.
Technical Audit
Full crawl analysis covering indexation, canonicals, faceted navigation, page speed, structured data, and crawl budget utilisation.
Category Strategy
Map your category structure to actual search demand. Identify indexation gaps and cannibalisation issues.
Content and Optimisation
Product page SEO, category page content, buying guides, and internal linking. Implemented at scale, not one page at a time.
Ongoing Growth
Monthly optimisation cycles covering new product launches, seasonal content, competitor monitoring, and performance reporting.
Results that speak
Case studies
Delivered by StudioHawk, the agency I built and run as Chief of Staff.
What working together looks like
- Strategy session first: I audit your current situation before we agree on scope
- Clear roadmap: prioritised by impact, with honest timelines
- Hands-on execution: I implement, not just advise
- Direct access: email and calls with me, not an account team
- Monthly reporting: tied to business outcomes, not vanity metrics
Investment
Start with a free 30-minute call
I'll review your situation and tell you exactly what I'd prioritise. If we're a fit, we discuss scope and investment from there.
Book Your Free CallConsulting from $156K+GST/year · Project work available
Common questions
How is ecommerce SEO different from regular SEO?
Scale and technical complexity. A standard website has tens or hundreds of pages. An ecommerce site has thousands, each with unique SEO considerations: variant pages, out-of-stock products, faceted navigation, seasonal content, and product feeds. The strategies differ significantly, particularly around crawl budget management, duplicate content at scale, and structured data implementation across the full catalogue.
How do you handle faceted navigation and filter pages?
Faceted navigation is one of the most common ecommerce SEO problems. The approach depends on the platform and catalogue size, typically a combination of canonicalisation, noindex directives on low-value filter combinations, and strategic indexing of high-value facet pages. I audit your specific setup in the initial technical audit before recommending any approach.
Can you work with any ecommerce platform?
Yes: Shopify, WooCommerce, Magento, BigCommerce, and custom platforms. I have dedicated experience with Shopify's specific SEO constraints (see the Shopify SEO service) but the principles apply across all platforms.
How long does ecommerce SEO take to show results?
Technical fixes such as canonicals, structured data, and crawl budget improvements can show results within 4-8 weeks as Google re-crawls. Category and content optimisation typically shows meaningful movement in 3-6 months. Realistic expectation for a full ecommerce SEO programme: 6-12 months to see substantial organic revenue impact.
Trusted by Australia's leading brands
Ready to grow organic revenue?
Whether you're a D2C brand, a marketplace seller, or an enterprise retailer, I can help you turn your product catalogue into an organic traffic engine.
Book a Free Consultation