I help businesses get found in Google and AI search.
Lawrence Hitches. AI SEO consultant in Melbourne. Chief of Staff at StudioHawk, Australia's most awarded SEO agency. When you work with me, you get me directly as your consultant and the full StudioHawk engine as your flexible resource.
Brands whose SEO was built by the agency I run
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What working with me looks like
Most businesses have to choose between a consultant (one brain, direct access) or an agency (a full team, filtered through account managers). Working with me gives you both.
You get me directly as your consultant on every strategy call, audit, and recommendation. And behind every recommendation sits the data, systems, and specialist depth of StudioHawk: 115 specialists, 2,000+ campaigns, the most awarded SEO agency in Australia, APAC, and recognised globally. Available to you as a flexible resource exactly when you need it.
My focus is AI search visibility: making sure your brand gets cited by ChatGPT, Perplexity, Google AI Overviews, and Copilot alongside traditional Google rankings. That's where the next wave of organic traffic is being won and lost right now.
AI Search Visibility
Get your brand cited by ChatGPT, Perplexity, and Google AI Overviews.
Technical SEO
Site speed, crawling, indexing, schema. The foundation everything else is built on.
Ecommerce SEO
Product and category page optimisation at scale for online retailers.
Digital PR and Link Building
Earning authority through data-driven campaigns and media coverage.
Built the most awarded SEO agency in Australia
45 industry awards. Here are the highlights from the agency I built and run.
Young Search Professional of the Year
Semrush Search Awards
Best Marketing Agency
Semrush Search Awards (won twice)
Best Large SEO Agency APAC
APAC Search Awards (4x winner)
Best Global Large SEO Agency
Global Search Awards
Best Large Agency of the Year
Global Agency Awards
Best Use of Data (Own SEO)
APAC Search Awards
The numbers behind the agency
Real results from campaigns I led
The infrastructure I built at StudioHawk. The proof is in the pudding.
StudioHawk: How We Ranked #1 for 'SEO Agency' Across Australia
I helped build StudioHawk to dominate every "SEO agency" keyword in Australia. ~6x ROI on a $150K investment, 248% MQL growth, and #1 rankings in Sydney, Melbourne, and nationally.
Officeworks
"Why can't Google crawl my React website?"
International SEOQuickBooks (Intuit)
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"How do I grow organic traffic across multiple APAC markets?"
International eCommerce SEOBondi Sands
"How do I expand my eCommerce brand into UK and US search?"
Furniture eCommerce SEOB2C Furniture
"How do I compete with IKEA on a small SEO budget?"
Medical eCommerce SEOMedcart
"How do I build organic traffic for a brand new eCommerce site?"
Education Platform SEOLearnMate
"How do I rank for ultra-competitive single-word keywords?"
What clients say
Feedback from campaigns delivered by the team I built at StudioHawk.
Wasif Kasim SEO Partner
★★★★★"I honestly can't put into words how awesome the experience has been working with StudioHawk. I feel like they have earned it for all the bullets they have helped us dodge."
★★★★★"Working with the people in StudioHawk with their hands-on approach and getting to know our business has been a key part to the success we've seen."
★★★★★"The Studiohawk team are experts in the field. Down to earth, easy to deal with and get things done."
★★★★★"We've been working with StudioHawk for the past 18 months and have seen remarkable growth in our organic traffic and new user acquisition."
★★★★★"You guys worked and worked seriously hard to get us answers to complex problems."
★★★★★"The StudioHawk team have been trusted partners of ours over the last 2 years."
4.9 stars from 240+ Google reviews
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Whether you need an AI search audit, a technical SEO overhaul, or a full organic growth strategy, let's talk. First consultation is free.
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