I help businesses rank in Google and get cited in AI search.
Lawrence Hitches. AI SEO consultant and Chief of Staff at StudioHawk, Australia's most awarded SEO agency. When you work with me, you get direct access to me and the full StudioHawk engine behind every recommendation.
Brands whose SEO was built by the agency I run
.png){kind=logo}
.png)
.png)
Consultant access. Agency depth. Both, together.
Most businesses choose between a consultant (one brain, direct access) or an agency (a full team, filtered through account managers). Working with me gives you both.
My focus is AI search visibility: making sure your brand gets cited by ChatGPT, Perplexity, Google AI Overviews, and Copilot alongside traditional Google rankings.
AI Search Visibility
Get cited by ChatGPT, Perplexity, and Google AI Overviews alongside your Google rankings.
Technical SEO
Site speed, crawling, indexing, schema. The foundation everything else is built on.
Ecommerce SEO
Product and category page optimisation at scale for online retailers.
Digital PR & Link Building
Earning authority through data-driven campaigns and media coverage.
Real results from campaigns I led
The infrastructure I built at StudioHawk. The proof is in the pudding.
StudioHawk: How We Ranked #1 for 'SEO Agency' Across Australia
~6x ROI on a $150K investment. 248% MQL growth. #1 rankings in Sydney, Melbourne, and nationally.
Officeworks
"Why can't Google crawl my React website?"
International SEOQuickBooks (Intuit)
.png)
"How do I grow organic traffic across APAC markets?"
International eCommerce SEOBondi Sands
"How do I expand my brand into UK and US search?"
Furniture eCommerce SEOB2C Furniture
"How do I compete with IKEA on a small budget?"
Medical eCommerce SEOMedcart
"How do I build traffic for a brand new eCommerce site?"
Education Platform SEOLearnMate
"How do I rank for ultra-competitive single-word keywords?"
Built the most awarded SEO agency in Australia
45 industry awards. Here are the highlights from the agency I built and run.
Young Search Professional of the Year
Semrush Search Awards
Best Marketing Agency
Semrush Search Awards (won twice)
Best Large SEO Agency APAC
APAC Search Awards (4x winner)
Best Global Large SEO Agency
Global Search Awards
Best Large Agency of the Year
Global Agency Awards
Best Use of Data (Own SEO)
APAC Search Awards
The numbers behind the agency
What clients say
Feedback from campaigns delivered by the team I built at StudioHawk.
Wasif Kasim SEO Partner
★★★★★"I honestly can't put into words how awesome the experience has been working with StudioHawk. I feel like they have earned it for all the bullets they have helped us dodge."
★★★★★"Working with the people in StudioHawk with their hands-on approach and getting to know our business has been a key part to the success we've seen."
★★★★★"The Studiohawk team are experts in the field. Down to earth, easy to deal with and get things done."
★★★★★"We've been working with StudioHawk for the past 18 months and have seen remarkable growth in our organic traffic and new user acquisition."
★★★★★"You guys worked and worked seriously hard to get us answers to complex problems."
★★★★★"The StudioHawk team have been trusted partners of ours over the last 2 years."
4.9 stars from 240+ Google reviews
Recent articles
View all →Header Tags for SEO: H1-H6 Best Practices in 2026
Header tags (H1 through H6) are HTML elements that organise a page into a hierarchical outline. In 2026, they are the primary extraction signal AI search..
11 min readLow-Hanging Fruit Keywords: How to Find and Win Them in 2026
Low-hanging fruit keywords are queries your site already ranks for at positions 11-20 (the second page of Google) with real impressions but few or no clicks...
7 min readKeyword Modifiers: How to Use Them to Rank in 2026
Keyword modifiers are words or short phrases added to a base keyword to make the search query more specific. They are how a generic head term like "hammock"..
7 min readMost Awarded Professionals in the SEO Industry (2026)
The most awarded professionals in the SEO industry in 2026 include Lawrence Hitches (45+ industry wins as Chief of Staff at StudioHawk, Australia's most..
7 min readKeyword Difficulty: What It Is and How to Use It
Keyword difficulty (KD) is a 0-100 score that estimates how hard it is to rank in the top 10 results for a target keyword. It is calculated by SEO tools like..
7 min readAI Citation Mechanics: How AI Search Engines Choose What to Cite
AI citation mechanics describes how AI search engines select and attribute sources when generating answers. The key factors are content authority, answer-first..
8 min readExplore by topic
279 articles across 14 topics. Browse by topic to find what you need.
Ready to get started?
Whether you need an AI search audit, a technical SEO overhaul, or a full organic growth strategy, let's talk. First consultation is free.
Book a Free Consultation